Start with the audience
A customer introduction, an investor presentation and an internal film serve different audiences. Decide who will watch the film, what they already know and the single action or impression you want to create.
Planning a corporate film: a practical brief
A practical guide to preparing your brief and asking the right questions.
Choose evidence before visuals
List the people, processes, products and locations that help tell your story. Identify which claims need supporting material and which people must approve the script.
Define the deliverables
Specify the main film length, language versions, aspect ratios, subtitles and shorter edits you need. Include the channels where the film will appear so production can plan suitable framing and sound.
Plan approvals and access
Confirm location access, spokespeople availability and brand guidelines. Set a clear approval process for the concept, script and edit so the schedule includes feedback time.
Send a useful production brief
Share your objective, audience, intended usage, target launch date, available materials and budget range. These details help the studio scope the work and explain trade-offs.